How a 2020 Rolex Collection Changed the Face of Watch Design Leave a comment

As the corporate that both invented or popularized the dive watch, the GMT watch, the primary water resistant watch, the primary computerized watches, and rather more apart from, you possibly can hardly downplay Rolex’s affect on watchmaking historical past. However whereas its iconic sports activities watches, just like the Submariner, Daytona and GMT-Grasp are endlessly imitated, Rolex shouldn’t be seen as a trendsetter, preferring to disregard passing horological fashions. It does its personal factor, iterating rigorously and minimally on its age-old templates.

5 years in the past, nevertheless, Rolex launched a group so avant-garde that’s nonetheless influencing artistic choices throughout your entire watch trade, and it did so in certainly one of its least-heralded fashions: the Oyster Perpetual. The concept was so easy that we’ve barely observed it develop into the trade norm: As an alternative of slowly rolling out new dial colors one by one over a interval of years—which was normal watch world conduct till that time—Rolex launched a complete set of coloured dials in a complementary palette unexpectedly.

They have been vivid, daring and nearly childlike of their purity: coral pink, inexperienced, turquoise, pink and yellow. Rolex-watchers instantly hailed them as a tribute to the so-called Stella dial Day-Date watches of the late Seventies and Nineteen Eighties—equally vivid and surprising, and evocative of a louche, sybaritic age. However there was one thing extra primary, extra important and, a minimum of theoretically, extra attainable in regards to the Oyster Perpetual assortment.

It sparked imitators left, proper and heart—and nonetheless does. Finally week’s Geneva Watch Days 2025, Zenith’s collaboration with Swiss furniture-maker USM would qualify as a textbook example: a full set of daring, block-colour dials in in any other case conventional chrome steel sports activities watches.

Earlier this 12 months, Oris’s Big Crown Pointer Date hit the same observe. In 2023, arch-rival Omega debuted a group of Seamaster Aqua Terra fashions with related hues to Rolex’s opening salvo; different mid-level manufacturers together with Breitling and TAG Heuer have all created multi-colored households of chrome steel, time-only spherical watches in a similar mold.