Carl Pei Thinks the Phone of the Future Will Only Have One App Leave a comment

What does creativity imply to you?

Creativity isn’t solely about design, vogue, or artwork, however about fixing issues.

People have a exceptional capacity to attach totally different items of knowledge to unravel new issues. I believe software program engineers may be extraordinarily inventive. Now, within the age of AI, human creativity is much more vital. In the long run, when humanity turns into a civilization that expands into house, it is creativity that is going to make us extra aggressive within the universe.

That’s the reason we need to make expertise “enjoyable” once more, to assist encourage human creativity. Personally, I used to be very impressed by Apple once I was youthful—the primary iPod, the primary iPhone—that is the rationale I am on this trade.

However now the inventive firms of the previous have turn out to be very huge and really company, and so they’re not very inventive. They’re not inspirational for the youthful era. So we try to deliver that again.

We’re additionally attempting to be very clear and human in our enterprise efforts. For instance, for those who watch our YouTube videos, you may see that we attempt to introduce the Nothing group, like our designers and software program builders, with the intention to get to know them.

That is our method of doing issues and our mind-set. We hope it is going to encourage extra younger folks to specific their creativity.

Is your technique working? How’s enterprise?

Wanting again on the final 4 and a half years, I believe it’s working. We face loads of issues each day, however we can’t survive on this trade if we observe the identical methods as different firms. We have now to be totally different.

And the enterprise is rising quickly. Final 12 months, we grew about 150 p.c. Nonetheless, we nonetheless solely reached about 0.1% share of the worldwide market, so there’s loads extra to do.